COLORING PROFIT OF COLOR

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Prime Pro Extreme: innovates once again and expands its possibilities to create a universe full of colors and effects in the beauty industry. Prime developed an exclusive Premium Color on its portfolio called Profit Of Color®️ that introduces two different versions of hair color.

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Unique Experience with Profit of Color

Prime Pro Extreme: innovates once again and expands its possibilities to create a universe full of colors and effects in the beauty industry. Prime developed an exclusive Premium Color on its portfolio called Profit Of Color®️ that introduces two different versions of hair color:

Permanent and Demi-Permanent Color.

With Italian technology, noble ingredients and Chroma Fusion dyes, we achieved exclusive natural results with vibrant and intense shades of color and unique coverage as longer-lasting results. Each ingredient has been thoroughly researched to deliver a unique experience during the coloring process, without unwanted tones, due to the self-adjusting tones system. Among all of the components used in its formulation, three of them were exclusively blended to develop the innovative Force Field Technology®️, which works by synergy as a true hair fiber protective shield that guarantees vibrant colors such as durability.

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